About Us

We are storytellers, creators, dreamers, and doers. We are women who are constantly evolving, building, questioning, and redefining what it means to show up in the world as ourselves.

At its core, ROSE Magazine exists to celebrate millennial women’s resilience, originality, savviness, and empowerment through storytelling and knowledge-sharing. We believe in the power of stories to inspire connection, spark growth, and create spaces where women feel seen, heard, and understood.

Our vision is to become a leading digital destination where millennial women feel inspired, supported, and connected to the ideas, communities, and knowledge they truly value. We welcome all expressions and experiences of womanhood without limitation and without expectations.

ROSE is built on five core pillars, each representing a unique dimension of a woman’s ongoing journey of growth and self-discovery:

KNOW is a space for learning and reflection. It highlights knowledge gained through experience or study, honours meaningful personal development, and celebrates milestones—big and small. Here, women are invited to recognize and express their expertise, lived experiences, and evolving skills with confidence.

INSPIRE shines a light on both established and emerging voices across diverse fields. These stories go beyond traditional definitions of success, embracing authentic journeys—from small, meaningful beginnings to bold, transformative shifts in life, career, and perspective.

CHALLENGE creates space for growth through an energetic and playful lens. It offers accessible ideas to expand knowledge, strengthen skills, and shift mindsets—making personal development feel both exciting and attainable.

UNLEASH is where boldness lives. These pages celebrate the visionaries, the disruptors, and the women who are unapologetically rewriting the rules, leading with purpose, and bringing their biggest dreams to life.

CONNECT brings everything together, fostering a vibrant community where ROSE readers can connect, collaborate, and celebrate one another.

MEET THE ROSE TEAM

Ruby Cole-Ellis

Co-Founder & Editor-in-Chief

Ruby Cole-Ellis is a Guatemalan-born businesswoman, designer, business coach, and financial advisor who has called Canada home since 2013. As Editor-in-Chief and Co-Founder of ROSE Magazine, she brings over a decade of experience in entrepreneurship and creative direction, championing bold, ambitious, heart-led women everywhere.

Rachel Stewart

Co-Founder & Content Director

Rachel Stewart is from Calgary, Alberta. With a background in program evaluation and project management, her work connects strategic planning with data-driven decision-making and storytelling. As Content Director and Co-Founder of ROSE Magazine, she supports contributors in crafting pieces that inspire action while staying true to themselves.

Luci Morales

Co-Founder & Creative Director

Luci Morales is a Guatemalan industrial designer with experience in UX, social media, and marketing. As Creative Director and Co-Founder of ROSE Magazine, she turns every idea into something tangible and beautiful. A crafty, color-loving mom, devoted book lover, and animal enthusiast, Luci brings imagination to everything she touches.